How well does your website represent you?
The web is seductive. There's so much it can do, that it tempts you to start pushing buttons just to see what'll happen. But the many things the web can do, makes it hard to know what the web should do.
The web must be led, not followed. "Should I do SEO, Adwords, or both?" "Do I really need a blog?" "What can Analytics tell me?" The problem with these questions, is the absence of the most important question: "Where do I want to go?" The web, like the wind, blows in every direction. Hoist your sail and chart your course, or you'll get lost at sea.
Choose one hat, make sure it fits. A PHP coder can use code to increase sales, an SEO pro can use keyword analysis to write site copy, and a graphic designer can use infographics to increase site traffic. A pianist can play a violin concerto, but a conductor knows that to perform a masterpiece, each person's role must tightly fit her skills.
Your web presence is like an orchestra. While you want your team to be filled with the best possible players, a great conductor - with the freedom to lead - can make good players into a great team.
Great answers come from great questions. The web is a sea filled with answers to questions you haven't asked. If you don't know what questions to ask, how can the web give you the answers you need?
Shall I orchestrate your web presence?
I'd like to lend you the dozen years of experience I have with the web. Lessons I've learned through years of trial error can be yours. Years of shortcuts, know-how, tricks, and techniques, all yours.
Here are some of the areas I can help you with:
| Act as liaison between creatives, designers and developers |
| Search Engine Optimization (SEO) both onsite and offsite |
| Highly streamlined Google Adwords campaigns |
| Email marketing, leveraging advanced state-based systems like Aweber and Infusionsoft |
| Advanced Google Analytics methods for uncovering new gems of data |
| How to quickly hone in on a minimum viable product |
| How using more psychology and less technology can both increase your results and decrease your costs |
| How to step behind the eyes of your visitors to produce the best user experiences |
| How to transform even the most "boring" business model into something that people want to spread by word of mouth |
| How to find and orchestrate an overseas individual or team |
| How to setup a solid infrastructure of tools to run your business |
| How to find hidden value in your business you don't realize is there |
| How to find actual value in your business you've been taking for granted |
| How to make attention produce revenue |
| How to make revenue produce more revenue |
Let's start simple.
I've told you, but I'd rather just show you. I know that the only way for you to realize how much of an advantage my help can be to your business, we'll need to have a conversation about your specific business.